Category: Professional Portfolio

For one of my classes at Edith Cowan University I had to create a physical form that illustrated what I had learnt so far, whether it was evident in the actual process or the end product.

Fortunately at the time of receiving this task, I had another class in which I worked with a partner and had to develop an image for a fake company that the other person had created. There are three separate parts to the assignment which tied in with the forms of media that can be used for a company: the first was a 2D representation of the company, the second is the one I will be focusing on in this blog which is a 3D representation and the last is finding a way to add another dimension such as time.

The company that I had to work with was called Holotext. It is a book printing/ film production company in which creates books that holographically display the novel’s environment as one reads on, of course this is not physically possible yet, but it is still possible to create an image for this company.

It is quite interesting the process to which you have to go through to find a suitable representation of a company that does something not yet possible. On the one hand you need to find a way of pushing the boundaries and developing something that really resonates and demonstrates the image of the company, while on the other hand you are restricted by what is possible. I found myself constantly wanting to push the technological barrier and trick the mental perception of a possible customer, but was held back by time constraints and monetary availability (Throsby & Hollister, 2003).

Limitations did play a major role in the thought process, as I work from 9 to 5 three days a week, study university the other three days a week, which leaves me just the sunday off; and being that the materials I needed could only be purchased during the weekdays, I had to take a day or two off work: which also leads me to the limitation of money. I was initially thinking to create something that was at least a quarter of a metre, but as time went on, I started to realize how long it would take and how much it would have cost, thus I gradually began to decrease the size of the object to decide upon a scale model.

Upon examining the company logo that I had designed:

I started to think that I could actually make a physical form of it, and it would be used as a bookcase for the novels that the company printed, thus working as a company product but also an household furniture advertisement. As I started to think more about it, I started creating images of what sort of dimensions I needed to make it possible.

At the time that my mind seemed to be working the most fluently with ideas, was a moment where I was almost free from distractions, a moment in which seemed to aid in the flow of creativity (Csikszentmihalyi, 1996). Drawing from the tutorial in week 6, where we discussed the ways in which we might be dissuaded from the creative path of thought, I felt that Csikszentmihalyi’s fifth point really came into effect. It was weird that at the time of the above dimension & measurement planning, I was in an arguement with my girlfriend and my mind seemed to be constantly infuriated by not only the actual arguement, but also the knowledge that time was running out for the assignment and I needed to focus; forcing my mind to create. Contradicting Csikszentmihalyi’s points of distraction and time distortion in the creative flow, I was able to come up with solutions because of the distraction of the girlfriend and the attention to time. It would seem as though that emotion should play a part in the flow of creative thinking because the way in which you feel has a major effect on what you produce, although it is difficult to assume that there is a certain emotion guideline that one should follow in order to find the most suitable method of production, there can be a rough mention of emotion.

The next step in the process of creation, was to consider the different materials, the positives of steel or the negatives of glass.

Once I was completely sure that I would use wood, I had to figure out a way in which it would all come together at such a small scale design.

I immediately thought that nails would ruin the overall design, because they would look like a sudden change from wood (classic material) to metal (modern tool). I was aiming for something that would leave it as a uniform design; keeping it simple and restricted to one style or something that would allow an easy transition into another idea. The different types of joints allowed the conformity of the wood material, thus I chose to go with a sort of mortise and tendon approach, as I was somewhat puzzled by how the other joints would interact to bring the piece together.

Fortunately, I had left the intial dimensions as unrestricted, thus I could match it with the size of MDF wood that I had available. I decided to keep the thickness of the wood (16mm) as 1 unit.

I spent quite some time, developing the right adjustments to ensure that there was an even thickness all around the design, and that in the larger scale model, it would be most beneficial to the overall functionality and stability. I used the mortise and tendon idea to create a sort of puzzle piece, where each piece would fit into another. The next logical step seemed to be to just obtain the wood and try the idea out.

Using the 16mm unit, I created a gridline of the first end, then used tracing paper to copy the design and make a cutout. On the reverse of the wood, I shaded the area in which would become the tendon; while the edge of the wood had the dimensions to which showed how deep the cut should be. I had forgot to take pictures of the process of cutting, although I did keep the result of failure.

Upon the cutting process, I had discovered how thick the saw actually was, and how much it had affected a small scale design. In a large scale model, 2mm probably would not matter, but in a design where the main unit of measurement depended on 16mm, it had a large effect. Another problem was that I had shaded the tendon area but I had not shaded the opposite side which contained the main design; meaning that during the cutting process, I was witnessing the wood being cut into the design.

As I had cut the wood at the university and they had done it for free, I felt a moral obligation to offer something in return, thus I ended up buying a coffee for each time the person had the wood. Looking back at this, I now see that it is somewhat related to Csikszentmihalyi’s idea of social acceptance becoming a restraint in the flow of creativity (Csikszentmihalyi, 1996), as I did not want to seem like an asshole (apology for lack of a more suitable word) in the eyes of another, it intefered with the design. Therefore I was losing more and more time, thus being reverted back to a state of panic and finidng myself proving Csikszentmihalyi’s point of time & worry becoming a barrier for creativity.

Deciding to go back on what possible joins were available, I went with glue, which seemed fast and invisible. As I went back to cut a second time, I felt more aware of what needed to be done, and the simplicity of the final design had freed myself from worrry. In the end I was quite proud of the result.

Creativity had rapidly changed definition for me throughout the semester, starting off with the idea of functionality, swaying towards fantasy and touching the theory of religious influence. Although as classes came to an end, I began to think and look back and find myself discovering that creativity is not only the end product of your thoughts but rather the actual mental process itself is creative. It is not a perception of another entity that defines you as creative or not.

The way in which we think in this world is creative, think of it as the route rather than the destination, people may end up with the same destination, but how they got there may influence their next destination.

Cool Hand Luke

In my first year of Graphic Design at Edith Cowan University, I took a Desktop Publishing class in which one of the assessments required a postcard promotion.

The assessment outlined that we must take a classic film from a the list given, and creat a modern day portrayal.

I chose ‘Cool Hand Luke’, in which hovered around the idea of a man who always kept his ‘cool’, even in hardest times. The postcard shows a relaxed man breathing out smoke which reads “Cool Hand Luke”.

3 Posters

In my pre-press class at Edith Cowan University, I was given the task of creating three posters for a musician. I chose to make a poster for 3 different musical artists, using three different Adobe programs: Photoshop, InDesign and Illustrator.

I wanted to take advantage of what each program was able to do; thus Photoshop would be using a number of high resolution pictures and photo manipulation techniques, InDesign seemed to be a mainly layout and text based program, while I utilized Illustrator as a program to create vector images.

For the photoshop poster, I chose Beethoven because a classical poster seemed ideal. My mind was flooded with ideas of pianos, orchestra and an old classical 19th century theme.

Beethoven Poster

For the InDesign poster, I chose the lyrical genius of the Funkoars; an Australian rap group. My idea was to include the lyrics of their songs on the actual poster; given that they rapped, there was a number of diverse creative lyrics to use. The initial development of this idea was to cover the whole poster with just the lyrics, but as I began the process of actually creating the artwork, it felt as if there was an element missing, thus I later added the group stencil and title.

Funkoars Poster

Creating the Illustrator Poster was the most enjoyable one for me, mainly because I chose one of my absolute favourite artists: LMFAO. One of their most appealing songs to me was “Shots”, so I decided to do a nice simple poster showing a female taking shots; the reason for this is because it seemed to match with their kind of music and also the belief that for something to be aesthetically pleasing or creative, does not necessarily mean that it must be a long arduous task, I feel that once something is at an aesthetically pleasing standard, it would most likely be detrimental to the overall design to continue adding more elements. The poster is meant for the Romanian geographic, being that the colours of the flag are represented in three shot glasses.I utilized the live trace option of Illustrator to create a stencil of the lips and also of the shot glass photos I took. The aim of the poster is to promote the status of LMFAO in Romania, although there is no information text such as a date or place, there is a band name which intrigues one to investigate.

Shots Poster